Recently, consumers choose authenticity over traditional advertising models, they need reviews, ratings, and testimonials from the brand users, they need to be sure that what they will buy is an effective product from a certain brand.Checkout best influencer marketing agencies of 2019 for more info.
In our community, content production is in overdrive, the more it is getting effective, the more it is getting difficult. That is why people turn into brand advocates and it does make a lot of sense for today’s brands.
Brands can attract retain customers on a long-term basis just by orienting their marketing activity around a bunch of people. Influencer marketing is the concept that the most powerful way to place a brand’s message before an interested viewer is through this word: TRUST.
How about you? Are you more likely to buy a product if it is recommended by a friend or from a video you see on YouTube as they are testing or trying a certain product? Rather than if it’s pushed in your face by a brand? Well, it will be sure yes, because we assume that our friend or the YouTuber has a good taste and does not choose cheap and less-quality products. Right?
According to a research, 92% of consumers trust recommendations from other people, even if they don’t know them personally. This is why 65 percent of brands are participating in this kind of strategy. Because the idea really works!
The strategy really works! It does increase your conversions by up to a factor of 10 and the best part of this strategy is that it is the gift that keeps on giving.
The fact that, 88 percent of promoters tell friends about the brands that sponsor them, and 72 percent share additional posts about their sponsors outside of any agreement that is in the environment of contractual.
Find the social media mavens who want to introduce your brand to their audiences, these people and/or promoters don’t have millions of followers, but they just need to be engaging your target consumers with a unique voice and a quality content they deliver good quality results, conversions and could drive sales and then your “Marketing Idea” will work!
Promoters may be marketing’s golden catch, as people no longer trust ads, but they only trust people. People trust a voice of authority. But remember, brands should be careful with who they choose as their promoters and how authentic the message that is being put forth, otherwise, your “Influencer Marketing” Idea might fail. Besides, this is why the relevance and genuine intent of influence marketing are often frowned upon. One thing is for sure, “Influencer Marketing” is taking off, whether we like it or not.